Preferred Marketing Programs

JOIN THE "TOPS" TEAM
FREE MEMBERSHIP PLUS CERTIFICATION


This is a "Crucial Opportunity Program" for Reps and an "Absolute Necessity Program" for all executives.


The truth is, everybody joins the band wagon and agrees that "If we could just get our reps to offer our products so that our customer understands how great we are, the sky is the limit." Suppliers have been saying this for decades. Easier said than done. Training programs are a dime a dozen. Unfortunately, very little ever sticks. The "TOPS" program sticks. Do you know why? Have you heard the saying, "It takes two to tango"? In this instance it is true. Suppliers and Providers must be in harmony. A Partnership? Yes! The "TOPS" Training Program teaches the formula for placing your product or service directly into the "needs" portion of the Providers plan. This is a Game Changer. (See below for more info)


TOPS
“Theory of Partnership Selling”
Learn the art of matching supplier and provider values


1.      Understand hospital strategic Goals/Needs – Beyond Price
Presentation and workshop developed to fully understand the strategic imperatives of the Healthcare System and the alignment of your product or service as they fit in the system.
 
 
2.      Know the customer policy, guidelines & structure, etc. Why do hospitals rely on them? How to insure the right fit for your company to become and remain partners.
 
3.      Value Analysis – Supply Chain Science of the future
Teaching the functional design of Value Analysis and to facilitate interaction with the team of decision–makers covering all critical information.
 
4.      Reimbursement Challenges – Volume to Value!
How do the products and services you provide better reimbursements? Examples and workshop.
 
5.      Cost, Quality & Outcomes CQO – the next Evolution of Supply Chain
Be able to speak from a CQO approach. Understand how to present the true impact of your product as it fits in the Healthcare System you are presenting to. How to deliver insight versus sales presentation of features and benefits.
 
6.      Hospital’s Budget, know what you don’t know?
The key factors of hospital budgets, both Capital & Operational. How a healthcare System reviews, implements & measures their budgets leading to a lower Total Cost of Ownership.
 
7.      Know GPO Processes and how and why hospitals depend on them.
Using the best tools to include advisory, best practice committees and client internal value analysis teams.
 
Preferred Marketing’s workshop is an integrated program for innovation, leadership development, strategy execution and value creation to deliver rapid and sustainable business improvements and growth. This workshop will combine lecture, round-table, classroom and return demonstration exercises. Preferred Marketing will have a minimum of two healthcare industry subject matter experts to conduct the training.


DETAILS:
Membership in the TOPS Team - Free
Course Certification - Free
FEE: Contact us for information.
There will be 2 open seminars per year. Individual fees and group discounts. Call for schedule.
National Sales Meetings - Now scheduling


Contact:
Gary Gustafson
949-583-9972
ggus@preferredmarketingprograms.net

 

 

 

Tops Certification

Join the "TOPS" Team

Free Certification

This is a "Crucial Opportunity Program" for Reps and an "Absolute Necessity Program" for all executives.

The truth is, everybody, agrees that "If we could just get our reps to offer our products so that our customer understands how great we are, the sky is the limit." Suppliers have been saying this for decades. Easier said than done. Training programs are a dime a dozen. Unfortunately, very little ever sticks. The "TOPS" program sticks. Do you know why? Have you heard the saying, "It takes two to tango"? In this instance it is true. Suppliers and Providers must be in harmony. A Partnership? Yes! The "TOPS" Training Program teaches the formula for placing your product or service directly into the "needs" portion of the Providers plan. This is a Game Changer. (See below for more info.)


TOPS “Theory of Partnership Selling” - TOPS Learning Institute

Learn the art of matching supplier and provider values.

  1. Understand hospital strategic Goals/Needs – Beyond Price
    Presentation and workshop developed to fully understand the strategic imperatives of the Healthcare System and the alignment of your product or service as they fit in the system.
  2. Know the customer policy, guidelines & structure, etc. Why do hospitals rely on them? How to ensure the right fit for your company to become and remain partners.
  3. Value Analysis – Supply Chain Science of the future
    Teaching the functional design of Value Analysis and to facilitate interaction with the team of the decision–makers covering all critical information.
  4. Reimbursement Challenges – Volume to Value!
    How do the products and services you provide better reimbursements? Examples and workshop.
  5. Cost, Quality & Outcomes CQO – the next Evolution of Supply Chain
    Be able to speak from a CQO approach. Understand how to present the true impact of your product as it fits in the Healthcare System you are presenting to. How to deliver insight versus sales presentation of features and benefits.
  6. Hospital’s Budget, know what you don’t know?
    The key factors of hospital budgets, both Capital & Operational. How a healthcare System reviews, implements & measures their budgets leading to a lower Total Cost of Ownership.
  7. Know GPO Processes and how and why hospitals depend on them.
    Using the best tools to include advisory, best practice committees, and client internal value analysis teams.

Preferred Marketing’s online App workshop is an integrated program for innovation, leadership development, strategy execution, and value creation to deliver rapid and sustainable business improvements and growth. These workshop videos will combine the experience of top presenters. Live Sales Meeting Training will include a minimum of two healthcare industry specialists to conduct the training. 

Register for Online App Training or live Sales Meeting Training.

Details:

Membership in the TOPS Team - Free
Course Certification - Free
FEE: Contact us for information.
When you register for the TOPS Learning Institute with your Corporate Membership, you will receive a cerificate of completion when you have finished all of the TOPS discussions.

Contact:

Gary Gustafson
949-583-9972
ggus@preferredmarketingprograms.net